Oxford social media marketing business lets fingers do the talking

The Talking Finger folks, from left: Erik Granato, principal; Dana Bereza, social media strategist; Chris Durso, graphic designer, and William DeRosa, principal. / Contributed photo

By Patricia Villers
Register Staff
pvillers@nhregister.com / Twitter: @nhrvalley

Some people have always talked with their hands, but now it seems almost everyone talks with their fingers.
That is the idea behind the name, Talking Finger, a social media marketing business based in Oxford. It was founded two years ago by Valley residents Bill DeRosa and Erik Granato.
The two men say companies need to have a social media presence as well as a traditional marketing one. They help businesses develop marketing strategies.
Granato said the concept at the time they started Talking Finger - a name for which he takes credit - “was to offer a way to market with a social media focus, cross the platforms and create the synergies.”
DeRosa said, however, “You can’t eliminate a traditional marketing campaign.”
“Businesses need to redefine strategies,” DeRosa said.

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